Capilano Suspension Bridge Park Rebrand

Capilano Suspension Bridge Park Rebrand Client Project Services Merchandise Sub Brands & Campaigns Over the past 18 years, Spring has worked with CSBP on everything from advertising to team culture and helped transform perceptions from “tourist trap” to venerated local landmark. Below you'll find a few examples of those projects.

HAVAN Rebrand

HAVAN Rebrand Client Project Services HAVAN Rebrand Results For the first time in its history this client has a name that people actually get right, every time. It has led to increased brand awareness among consumers and industry professionals. Membership levels, the key performance indicator for HAVAN, are up significantly. A second KPI, media…

Most Benefits are Bullshit

BLOG Most Benefits are Bullshit Plenty of creative briefs have a features and benefits section where we fall in love with product features that our consumer could not give a gold-plated cow crap about. We think they’re benefits. Air is a feature, being alive because of said air is a benefit. In the marketing world that you and I inhabit, a benefit is only meaningful when it’s new, or…

Nourish Labs Branding

Growing Nourish Labs Client Project Services nourishlabs.ca Visit The Website nourishlabs.ca/cannabis Visit The Website

BC Gov Anti-Racism

Government of British Columbia Anti-Racism Reminders Anti-racism is a journey. It’s not something one can solve in an ad. It’s about constantly learning and being aware of personal and systemic bias. And, possibly the hardest part, talking about it when you see it. With that in mind, the campaign was designed to be educational and ongoing. It wasn’t one ad. It was nine. Providing…