Anti-racism is a journey. It’s not something one can solve in an ad. It’s about constantly learning and being aware of personal and systemic bias. And, possibly the hardest part, talking about it when you see it. With that in mind, the campaign was designed to be educational and ongoing. It wasn’t one ad. It was nine. Providing thoughtful and thought-provoking anti-racist concepts in a format that was meant to open minds and start conversations.