Our assignment: Create a brand that can capture attention, drive B2B sales, and attract investment in an industry resistant to change.

They were ThinkTank Automation, a great idea with no clear brand strategy to grow on. We turned them into Nourish Labs, the technology company that’s revolutionizing fertigation in the cannabis and agriculture industries worldwide.

Spring conducted workshops, spoke with current and potential customers far and wide and analyzed market trends. What did we learn? That Nourish Labs has the world’s most advanced automated precision fertigation system— a total game-changer for agriculture. An insight that gave birth to a category-defining name, brand identity and go-to-market strategy.

Everything you see that is Nourish Labs, from name to logo to tank wraps, signage, videos, and web presence came out of Spring. We built a go-to-market plan that’s connecting the fresh brand to key B2B audiences (and investors) around the world.

Since brand launch, Nourish Labs has blown past sales projections with ever increasing momentum. Armed with a strong brand and clear market position, Nourish Labs is primed for continued growth and taking the lead in the burgeoning global fertigation industry.