Stop Childhood Asthma From Stopping Childhood

Diagnoses of children with asthma have increased profoundly in the past generation. The BC Lung Foundation needed to gain awareness of its role in the fight against childhood asthma and compete for the resources needed to win it. By dramatizing how asthma can take the child out of childhood, all while utilizing their logo as the main design element in the campaign, we’re bringing the BC Lung Foundation’s vital work out into the fresh air.

Client

BC Lung Foundation

Awards/Features

Ads of the World™
The Message

Project

OOH Campaign

Services

Concepting
Art Direction
Illustration
Copywriting
Production