Stop Childhood Asthma From Stopping Childhood
Diagnoses of children with asthma have increased profoundly in the past generation. The BC Lung Foundation needed to gain awareness of its role in the fight against childhood asthma and compete for the resources needed to win it. By dramatizing how asthma can take the child out of childhood, all while utilizing their logo as the main design element in the campaign, we’re bringing the BC Lung Foundation’s vital work out into the fresh air.
Client
BC Lung Foundation
Awards/Features
Ads of the World™
The Message
Project
OOH Campaign
Services
Concepting
Art Direction
Illustration
Copywriting
Production