Simple Goodness
It's a perennial brand, but in a grocery world where new breaks through, IGA was getting lost in the crowd. Tasked with opening the brand up to a new generation of shoppers Spring is moving IGA from old and overlooked to an iconic and timeless brand position, one that flanks the fads by turning groceries back into a simple process for the busy day-to-day shopper. IGA is Simple Goodness.
Client
IGA
Project
Brand Refresh
Services
Concept Development
Copywriting
Art Direction
Website/UX Design
Storyboarding
Videography
Animation
Production