The Abominable Snowman has a Toothache
BLOG The Abominable Snowman has a Toothache Why this is the perfect time to cure customer pain points.
There are lessons to be learned from the Rudolf the Red Nosed Reindeer – the 1964 TV special version with the Abominable Snowman, Hermey the dentist-curious Elf and Rudy McGlowyface in the titular role.
When people are cheering the murder of a healthcare CEO, the pitchforks are…
The Dopamine Dealers
BLOG The Dopamine Dealers Getting retail customers addicted Dopamine is involved in reward-seeking and motivation. It's often called the "feel-good" hormone because it's released after pleasurable experiences, which can make you want to repeat those experiences. And... Dopamine is involved in addiction because it's released after pleasurable experiences, which can lead to habits. –…
Your Body as Creative Director
BLOG Your Body as Creative Director You can’t cry, laugh, get startled, be afraid, angry, sad, or otherwise without feeling it in your body. I’d like to suggest that every creative brief has a section on it that asks, “how do we want the audience to feel?”.
Part of the Creative Director’s job is to act as filter, a piece of the creative machinery that eliminates impurities. Ideas that…
How to tell the truth
BLOG How to tell the truth Here’s a question. In this digital world where we are all soaking in consumer data, why is advertising still full of shit?
I used to work at an agency that was pretty dysfunctional. There was never a shortage of yelling, crying, politics, intrigues and gossip. Perfect conditions for weepy, blackout drunk Christmas parties. Yet at every pitch, agency…
Ban the “and”
Blog Want better work? Ban the “and” Some things are great together. Gin and tonic. Peanut butter and chocolate. Puppies and puppies. But like cognac, ideas are better unadulterated. Know this, the best way to pour soy sauce on the strawberry ice cream of your campaign is to take the essence of what you are saying and add the word “and”. One word, so many bad decisions. Any good…
THEESE Brand Launch
THEESE Brand Launch Client Project Services
Capilano Suspension Bridge Park Rebrand
Capilano Suspension Bridge Park Rebrand Client Project Services Merchandise Sub Brands & Campaigns Over the past 18 years, Spring has worked with CSBP on everything from advertising to team culture and helped transform perceptions from “tourist trap” to venerated local landmark. Below you'll find a few examples of those projects.
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Discover How do you get the best work out of your agency? How do you advance your career faster, better and bigger-er? Find out right here because, the only thing better than learning what you want to know is learning what you need to know. Without bullshit. Most Benefits are Bullshit Learn More Love and the Career VIP Section Learn More The Immortal Creative…
Most Benefits are Bullshit
BLOG Most Benefits are Bullshit Plenty of creative briefs have a features and benefits section where we fall in love with product features that our consumer could not give a gold-plated cow crap about. We think they’re benefits. Air is a feature, being alive because of said air is a benefit. In the marketing world that you and I inhabit, a benefit is only meaningful when it’s new, or…
The Immortal Creative Platform (ICP)
BLOG The Immortal Creative Platform One of the most cringy phrases in advertising is often posed as a question. “Does it have legs? Ugh. It’s just…so...cliche. What I hate most about that phrase is… it’s an incredibly good question.
A lot of energy gets spent on ideas. More needs to be spent on creative platforms. A great platform is client nirvana. A place where a central idea…