Fresh St. Market Whistler Opening

In spite of the fact that North America’s biggest ski resort sees millions of visitors each year, Whistler’s locals aren’t nuts about change. So, when the biggest grocery store received a huge upgrade and a total re-brand, overcoming resistance was the big challenge. With a campaign that poked fun at that resistance, Fresh St. Market got in with the locals in a big hurry.


Fresh St. Market


Radio Campaign


Creative Strategy
Script writing
Radio direction