From brand to collateral to sales event design to marketing strategy, Spring was there at every step while Urban Barn went from three stores to national chain. And at least three times a year we conceived, wrote and designed their marquee marketing tool, the in-store catalogue. But to call it a catalogue might be an understatement, it was the seasonal declaration of what’s cool, what’s original and what’s better about furnishing one’s space at a company that makes everyone feel “right at home”.