Tag Archives: tv

The Burquitlam Capital

Vancouver, British Columbia, Canada, home to some of the highest property prices in the world. Yet was nearby Burquitlam, a neighbourhood too far? Or was it an easily accessible community? We proved it to be the latter by positioning The … Continue reading

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Four Seasons Private Residences Denver

How to sell out 110 Four Seasons Private Residences in Denver (without discounts) in the middle of the great recession. It is 3:00 p.m. on yet another sunny May afternoon in Colorado’s mile high city. Chris Norton is walking the … Continue reading

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IGA – Food Glorious Food

The TV launch for ‘Simple Goodness’, our IGA brand refresh was simply, glorious.

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Fresh St. Market – Where Fresh Meets Holidays

How we helped our friends at Fresh St. Market take ‘where fresh meets everyday’ and make it even fresher for the holidays.

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CFOX – You Rock Campaign

How to attract a new audience to a contemporary rock radio format without the typical clichés that can turn them off? And how do you keep the deeply loyal current audience at the same time? Tell them they rock. Because … Continue reading

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Capilano Suspension Bridge Park Hanging With the Locals

How to promote Vancouver’s oldest and most popular tourist attraction to locals? Use really local locals. Capilano Suspension Bridge Park locals to be exact – at least their human facsimiles – on hand to extol the broad and various virtues … Continue reading

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Pink Shirt Day 2017 – I’m Sorry PSA

What would you say to your bully if you saw him/her today? What would you say to your younger self? What would you say to yourself if you were that bully, or the person who just stood by? “I’m Sorry” … Continue reading

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Fatburger

Already famous in the States for its incredibly satisfying and fully customizable burgers, Fatburger needed to introduce its brand to a young, primarily male Canadian audience. The approach: combine Fatburger’s musical roots with an eye-catching demonstration of custom-built burgers to … Continue reading

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Where Did All the Guitar Players Go?

As part of Spring’s marketing campaign for the Burnaby Blues and Roots Festival we did a guerilla project using guitar cases. Street musicians have always been synonymous with folk, rock, and blues music so we thought it was only natural … Continue reading

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Spring Turns It Up To 11

Normally advertising agencies don’t get involved in live event production, but here at Spring we’re open to trying new things. So when Tourism Burnaby hired us to promote the Burnaby Blues and Roots Festival we thought it would be really … Continue reading

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