Tag Archives: tv
The TV launch for ‘Simple Goodness’, our IGA brand refresh was simply, glorious.
How we helped our friends at Fresh St. Market take ‘where fresh meets everyday’ and make it even fresher for the holidays.
How to attract a new audience to a contemporary rock radio format without the typical clichés that can turn them off? And how do you keep the deeply loyal current audience at the same time? Tell them they rock. Because … Continue reading
How to promote Vancouver’s oldest and most popular tourist attraction to locals? Use really local locals. Capilano Suspension Bridge Park locals to be exact – at least their human facsimiles – on hand to extol the broad and various virtues … Continue reading
What would you say to your bully if you saw him/her today? What would you say to your younger self? What would you say to yourself if you were that bully, or the person who just stood by? “I’m Sorry” … Continue reading
Already famous in the States for its incredibly satisfying and fully customizable burgers, Fatburger needed to introduce its brand to a young, primarily male Canadian audience. The approach: combine Fatburger’s musical roots with an eye-catching demonstration of custom-built burgers to … Continue reading
As part of Spring’s marketing campaign for the Burnaby Blues and Roots Festival we did a guerilla project using guitar cases. Street musicians have always been synonymous with folk, rock, and blues music so we thought it was only natural … Continue reading
Normally advertising agencies don’t get involved in live event production, but here at Spring we’re open to trying new things. So when Tourism Burnaby hired us to promote the Burnaby Blues and Roots Festival we thought it would be really … Continue reading