Tag Archives: tag2

WOW! Startup Groupon’s cool business strategy gets to $1B valuation quicker than eBay and Google

Check out this amazing business story about the success of Groupon. They offer one day only big discounts with selected retailer partners – but only if a certain number of people sign up for it – and pay – that … Continue reading

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Customer Pricing: Do many people actually think about the price?

On a recent trip to Palm Springs, my family was fully primed by many friends, colleagues and acquaintances: “You gotta hit that Outlet Mall… killer deals!”; “Take an extra suitcase!” So we duly did both…. to find that, really and … Continue reading

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We Always Ask Why. Why?

We get a lot of clients who come to us looking for social media marketing services. The typical conversation goes something like this: Client: “We need to be on Facebook and Twitter. We had a couple of our commercials up … Continue reading

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Lack of Strategy = Lame-vertising

I’ve now seen enough of the commercial that shows a guy repeatedly reeling back in shock after scrutinizing a price tag in store, his mind so completely blown that he is involuntarily forced to utter, “WOW! That’s a low price!”. … Continue reading

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