Tag Archives: Strategy

IGA

It’s a perennial brand, but in a grocery world where new breaks through, IGA was getting lost in the crowd. Tasked with opening the brand up to a new generation of shoppers Spring is moving IGA from old and overlooked … Continue reading

Posted in Advertising, Delete, Work | Tagged , , , | Comments Off on IGA

Where Did All the Guitar Players Go?

As part of Spring’s marketing campaign for the Burnaby Blues and Roots Festival we did a guerilla project using guitar cases. Street musicians have always been synonymous with folk, rock, and blues music so we thought it was only natural … Continue reading

Posted in Uncategorized | Tagged , , , , , , , , | Comments Off on Where Did All the Guitar Players Go?

Spring Turns It Up To 11

Normally advertising agencies don’t get involved in live event production, but here at Spring we’re open to trying new things. So when Tourism Burnaby hired us to promote the Burnaby Blues and Roots Festival we thought it would be really … Continue reading

Posted in Rants | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | Comments Off on Spring Turns It Up To 11