Tag Archives: Interactive

Kids Today: Gen Z and the next seismic shift in media.

A few years ago we marketing types woke up to the rise of the Millennial. Yes and now we profess to understand that demographic segment using the same sorts of generalities that helped us to oversimplify the demographics that came … Continue reading

Posted in Advertising, Rants | Tagged , , , , | Comments Off on Kids Today: Gen Z and the next seismic shift in media.

David Suzuki

The David Suzuki Foundation is famous around the world for its conservation efforts. But, unfortunately, the fact that Orcas are nearly extinct is not so well known. To inform people of this preventable tragedy and to get them vote for the … Continue reading

Posted in Work | Tagged , , , , , , , , , | Comments Off on David Suzuki

JCI Mirror

A strong fashion sense is something that potential JCI students share aggressively through social media. “Selfie Check” creates a tool that connects this consumer to the brand by confronting them with a tantalizing social media tool – one that creates … Continue reading

Posted in Work | Tagged , , , , , , , , , , | Comments Off on JCI Mirror

7-Eleven

Summer comes and goes in a flash. So when it’s time to cool down or eat up, people trying to soak up the sun need something that satisfies on the go. This minimalist digital and in-store signage campaign for 7 … Continue reading

Posted in Work | Tagged , , , , , , , , | Comments Off on 7-Eleven

JCI Website 2.0

After a complete rebuild to JCI Institute’s brand identity, it was time for a website that fit the new look. This one fully aligns with the new look in a compelling and user-friendly way.

Posted in Work | Tagged , , , | Comments Off on JCI Website 2.0

YVR

With 600 feet of hallway boarded up by construction, the walls at YVR were looking pretty bland. But by simply inviting travellers to share Instagram photos from their flight using #YVRCANADA, the dull hallways at Vancouver Airport quickly transformed into … Continue reading

Posted in Work | Tagged , | Comments Off on YVR

Ink School

An interactive website that demonstrates the basics of stroke order so you can finesse your skills for a medieval typography throw-down.

Posted in Work | Tagged | Comments Off on Ink School

Lakota

Here we encourage the consumer to interact with the medium to demonstrate the key product benefit. Also known as, clever thinking.

Posted in Work | Tagged , , , , | Comments Off on Lakota

Urban Barn Blanket The Country

8000 fleece Blankets, dozens of shelters and one unified effort to help those in need stay warm.

Posted in Work | Tagged , , , , , | 1 Comment

Tweet The Blues

Bluesmen have been singing about their troubles and the woes of their friends and neighbours for almost a century, and while that tradition may never change, the way they share their music certainly has.

Posted in Work | Tagged , , , , , , | 2 Comments