Tag Archives: Design

Holy Napoli

This is not your Mom’s frozen pizza. But it could be your great-great Italian grandmother’s hometown pizza. When a local and very authentic Neapolitan pizza spot saw the opportunity to start a new business we saw a new niche, gourmet … Continue reading

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IGA

It’s a perennial brand, but in a grocery world where new breaks through, IGA was getting lost in the crowd. Tasked with opening the brand up to a new generation of shoppers Spring is moving IGA from old and overlooked … Continue reading

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Pink Shirt Day 2017 – Make Nice

The theme of the 2017 Pinks Shirt Day Campaign? Treat people with kindness. So how to portray that on the T-Shirt that is a key fundraising element? Make the point without getting so heavy that the T-Shirt would stay in … Continue reading

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David Suzuki

The David Suzuki Foundation is famous around the world for its conservation efforts. But, unfortunately, the fact that Orcas are nearly extinct is not so well known. To inform people of this preventable tragedy and to get them vote for the … Continue reading

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Fatburger

Already famous in the States for its incredibly satisfying and fully customizable burgers, Fatburger needed to introduce its brand to a young, primarily male Canadian audience. The approach: combine Fatburger’s musical roots with an eye-catching demonstration of custom-built burgers to … Continue reading

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Lakota

Be it long runs, mountain bike rides, endless swims or arm-wearing games of fetch, active dog owners are proud of the feats of strength that their dogs regularly perform. This led to a creative strategy that demonstrates such feats in … Continue reading

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Chill Winston Brand

At Chill Winston, the food is sophisticated, the drinks are refined, and the atmosphere is alive and electric. It’s a true juxtaposition of classiness and cutting loose. Or as we defined it: gentlemen on acid. The brand, the menu, and … Continue reading

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7-Eleven

Summer comes and goes in a flash. So when it’s time to cool down or eat up, people trying to soak up the sun need something that satisfies on the go. This minimalist digital and in-store signage campaign for 7 … Continue reading

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Rock 101 Outdoor Ads

The challenge: Help Rock 101 tweak its 20 year format from classic rock of the 60’s 70’s and 80’s to rock hits of the 70’s 80’s and 90’s. The answer, bring iconic songs from those periods together. Visually, powerfully and … Continue reading

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JCI Outdoor Posters

Expanding on the “Born to do this” brand platform, a fun and vibrant new visual approach was used to call out the different disciplines offered at JCI. Hand-sculpted Fimo figurines tell the stories of young artists discovering their true calling … Continue reading

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