Tag Archives: Design

Pink Shirt Day 2017 – Make Nice

The theme of the 2017 Pinks Shirt Day Campaign? Treat people with kindness. So how to portray that on the T-Shirt that is a key fundraising element? Make the point without getting so heavy that the T-Shirt would stay in … Continue reading

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David Suzuki

The David Suzuki Foundation is famous around the world for its conservation efforts. But, unfortunately, the fact that Orcas are nearly extinct is not so well known. To inform people of this preventable tragedy and to get them vote for the … Continue reading

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Fatburger

Already famous in the States for its incredibly satisfying and fully customizable burgers, Fatburger needed to introduce its brand to a young, primarily male Canadian audience. The approach: combine Fatburger’s musical roots with an eye-catching demonstration of custom-built burgers to … Continue reading

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Lakota

Be it long runs, mountain bike rides, endless swims or arm-wearing games of fetch, active dog owners are proud of the feats of strength that their dogs regularly perform. This led to a creative strategy that demonstrates such feats in … Continue reading

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JCI Mirror

A strong fashion sense is something that potential JCI students share aggressively through social media. “Selfie Check” creates a tool that connects this consumer to the brand by confronting them with a tantalizing social media tool – one that creates … Continue reading

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Chill Winston Brand

At Chill Winston, the food is sophisticated, the drinks are refined, and the atmosphere is alive and electric. It’s a true juxtaposition of classiness and cutting loose. Or as we defined it: gentlemen on acid. The brand, the menu, and … Continue reading

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Back Beat

Drummers aren’t cut from the same cloth as their guitar-playing, piano-key-tickling band mates. So when Back Beat Studios needed business cards that stood out, they weren’t cut the same as other cards either.

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7-Eleven

Summer comes and goes in a flash. So when it’s time to cool down or eat up, people trying to soak up the sun need something that satisfies on the go. This minimalist digital and in-store signage campaign for 7 … Continue reading

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JCI Website 2.0

After a complete rebuild to JCI Institute’s brand identity, it was time for a website that fit the new look. This one fully aligns with the new look in a compelling and user-friendly way.

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Rock 101 Outdoor Ads

The challenge: Help Rock 101 tweak its 20 year format from classic rock of the 60’s 70’s and 80’s to rock hits of the 70’s 80’s and 90’s. The answer, bring iconic songs from those periods together. Visually, powerfully and … Continue reading

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