Tag Archives: Consumer Research

Rule 47: Avoid Having to Explain Your Super Bowl Ad

On Tuesday, Groupon founder Andrew Mason took to his company's blog and explained their series of Super Bowl ads. That's never a good thing… You can brag. You can apologize. But you should never have to explain. In 3 spots … Continue reading

Posted in Advertising | Tagged , , , , , , , , , , | Comments Off on Rule 47: Avoid Having to Explain Your Super Bowl Ad

Cannes comes to town

Last night NABS West (@NABSWest) held a fundraising event and showcased the 2010 Cannes Lions International Advertising Festival Awards Reel for the ad folk of Vancouver to enjoy. Although the crab cakes (I use that term lightly…more like yucky fishy … Continue reading

Posted in Advertising | Tagged , , , , , , , , | 2 Comments