Tag Archives: Branding

Holy Napoli

This is not your Mom’s frozen pizza. But it could be your great-great Italian grandmother’s hometown pizza. When a local and very authentic Neapolitan pizza spot saw the opportunity to start a new business we saw a new niche, gourmet … Continue reading

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IGA

It’s a perennial brand, but in a grocery world where new breaks through, IGA was getting lost in the crowd. Tasked with opening the brand up to a new generation of shoppers Spring is moving IGA from old and overlooked … Continue reading

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You’re in Trouble When Employees Go Incognito on Their Break. The Decline of Sears.

As of this writing stock prices at Amazon sit at $1003 each. A far cry from 1997’s $1.74. Meanwhile in the the US, Sears Roebuck’s shares have dropped from $192 in 2002 to today’s $6.47. In its heyday, Sears was … Continue reading

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Audi Wins the Super Bowl

So that was a Hell of a Super Bowl. Yes Tom Brady is (fill in list of glowing superlatives here). Now, on to the commercials. Quite a few pundits are talking about how Alfa Romeo won the day with its … Continue reading

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Chill Winston Brand

At Chill Winston, the food is sophisticated, the drinks are refined, and the atmosphere is alive and electric. It’s a true juxtaposition of classiness and cutting loose. Or as we defined it: gentlemen on acid. The brand, the menu, and … Continue reading

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Back Beat

Drummers aren’t cut from the same cloth as their guitar-playing, piano-key-tickling band mates. So when Back Beat Studios needed business cards that stood out, they weren’t cut the same as other cards either.

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Fresh St. Market Complete Identity

Fresh St. Market is a different kind of food store. Therefore, it needed a different kind of look and feel from any other grocery store.

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Urban Barn Blanket The Country

8000 fleece Blankets, dozens of shelters and one unified effort to help those in need stay warm.

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