Tag Archives: Advertising
IGA
By Springer
November 2nd, 2017
It’s a perennial brand, but in a grocery world where new breaks through, IGA was getting lost in the crowd. Tasked with opening the brand up to a new generation of shoppers Spring is moving IGA from old and overlooked … Continue reading
HSABC – We Stand
By Springer
November 2nd, 2017
Nobody ever made a TV series about an emergency room X-Ray Technician or a Psychiatric Nurse. HSABC members are often the un-credited front-line professionals in health care. Working with the client we developed a value proposition and built a narrative … Continue reading
Kids Today: Gen Z and the next seismic shift in media.
By rob
May 30th, 2017
A few years ago we marketing types woke up to the rise of the Millennial. Yes and now we profess to understand that demographic segment using the same sorts of generalities that helped us to oversimplify the demographics that came … Continue reading
ROCK 101 Album Singers
By Malvern Wong
February 10th, 2017
Spring’s work for Rock 101 promoting Willy in the Morning helped the show to become Vancouver’s #1 morning show. Now it was time to extend that goodwill across other day parts and shake off long held perceptions of Rock 101 … Continue reading
Pink Shirt Day 2017 – Make Nice
By Malvern Wong
February 10th, 2017
The theme of the 2017 Pinks Shirt Day Campaign? Treat people with kindness. So how to portray that on the T-Shirt that is a key fundraising element? Make the point without getting so heavy that the T-Shirt would stay in … Continue reading
Audi Wins the Super Bowl
By rob
February 7th, 2017
So that was a Hell of a Super Bowl. Yes Tom Brady is (fill in list of glowing superlatives here). Now, on to the commercials. Quite a few pundits are talking about how Alfa Romeo won the day with its … Continue reading
David Suzuki
By Jackie
September 14th, 2015
The David Suzuki Foundation is famous around the world for its conservation efforts. But, unfortunately, the fact that Orcas are nearly extinct is not so well known. To inform people of this preventable tragedy and to get them vote for the … Continue reading
Fatburger
By Jackie
September 14th, 2015
Already famous in the States for its incredibly satisfying and fully customizable burgers, Fatburger needed to introduce its brand to a young, primarily male Canadian audience. The approach: combine Fatburger’s musical roots with an eye-catching demonstration of custom-built burgers to … Continue reading
Lakota
By Jackie
September 14th, 2015
Be it long runs, mountain bike rides, endless swims or arm-wearing games of fetch, active dog owners are proud of the feats of strength that their dogs regularly perform. This led to a creative strategy that demonstrates such feats in … Continue reading
7-Eleven
By Jackie
September 12th, 2015
Summer comes and goes in a flash. So when it’s time to cool down or eat up, people trying to soak up the sun need something that satisfies on the go. This minimalist digital and in-store signage campaign for 7 … Continue reading