Tag Archives: Advertising

Kids Today: Gen Z and the next seismic shift in media.

A few years ago we marketing types woke up to the rise of the Millennial. Yes and now we profess to understand that demographic segment using the same sorts of generalities that helped us to oversimplify the demographics that came … Continue reading

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ROCK 101 Album Singers

Spring’s work for Rock 101 promoting Willy in the Morning helped the show to become Vancouver’s #1 morning show. Now it was time to extend that goodwill across other day parts and shake off long held perceptions of Rock 101 … Continue reading

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Pink Shirt Day 2017 – Make Nice

The theme of the 2017 Pinks Shirt Day Campaign? Treat people with kindness. So how to portray that on the T-Shirt that is a key fundraising element? Make the point without getting so heavy that the T-Shirt would stay in … Continue reading

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Audi Wins the Super Bowl

So that was a Hell of a Super Bowl. Yes Tom Brady is (fill in list of glowing superlatives here). Now, on to the commercials. Quite a few pundits are talking about how Alfa Romeo won the day with its … Continue reading

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David Suzuki

The David Suzuki Foundation is famous around the world for its conservation efforts. But, unfortunately, the fact that Orcas are nearly extinct is not so well known. To inform people of this preventable tragedy and to get them vote for the … Continue reading

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Fatburger

Already famous in the States for its incredibly satisfying and fully customizable burgers, Fatburger needed to introduce its brand to a young, primarily male Canadian audience. The approach: combine Fatburger’s musical roots with an eye-catching demonstration of custom-built burgers to … Continue reading

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Lakota

Be it long runs, mountain bike rides, endless swims or arm-wearing games of fetch, active dog owners are proud of the feats of strength that their dogs regularly perform. This led to a creative strategy that demonstrates such feats in … Continue reading

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JCI Mirror

A strong fashion sense is something that potential JCI students share aggressively through social media. “Selfie Check” creates a tool that connects this consumer to the brand by confronting them with a tantalizing social media tool – one that creates … Continue reading

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7-Eleven

Summer comes and goes in a flash. So when it’s time to cool down or eat up, people trying to soak up the sun need something that satisfies on the go. This minimalist digital and in-store signage campaign for 7 … Continue reading

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Rock 101 Outdoor Ads

The challenge: Help Rock 101 tweak its 20 year format from classic rock of the 60’s 70’s and 80’s to rock hits of the 70’s 80’s and 90’s. The answer, bring iconic songs from those periods together. Visually, powerfully and … Continue reading

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