Tag Archives: Advertising
The TV launch for ‘Simple Goodness’, our IGA brand refresh was simply, glorious.
How we helped our friends at Fresh St. Market take ‘where fresh meets everyday’ and make it even fresher for the holidays.
How to attract a new audience to a contemporary rock radio format without the typical clichés that can turn them off? And how do you keep the deeply loyal current audience at the same time? Tell them they rock. Because … Continue reading
It’s a perennial brand, but in a grocery world where new breaks through, IGA was getting lost in the crowd. Tasked with opening the brand up to a new generation of shoppers Spring is moving IGA from old and overlooked … Continue reading
Nobody ever made a TV series about an emergency room X-Ray Technician or a Psychiatric Nurse. HSABC members are often the un-credited front-line professionals in health care. Working with the client we developed a value proposition and built a narrative … Continue reading
Spring’s work for Rock 101 promoting Willy in the Morning helped the show to become Vancouver’s #1 morning show. Now it was time to extend that goodwill across other day parts and shake off long held perceptions of Rock 101 … Continue reading
The theme of the 2017 Pinks Shirt Day Campaign? Treat people with kindness. So how to portray that on the T-Shirt that is a key fundraising element? Make the point without getting so heavy that the T-Shirt would stay in … Continue reading