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THE SECRET OF ADVERTISING SUCCESS: DOING SOMETHING ELSE

I graduated high school with the goal of $10 an hour. At that time post-secondary education was not a financial reality. Five years later...

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Why are we so captivated by advertising?

Everyone complains about having to sit through a bad ad before a movie. We complain about our public spaces being taken over by advertisi...

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Branding and Public Transportation

Having recently moved back to Vancouver, I've realized how much I've missed miniature Yaletown dogs and clean air.
I've also notice...

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Funny is Not Funny

Advertising by its nature is interruption. It had better pay for its sins by providing a relevant level of all example not warning tho...

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How Important is Originality?

We often hear that original ideas don"t exist anymore - that everything"s "already been done". When did this happen? At what point in tim...

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You’re in Trouble When Employees Go Incognito on Their Break. The Decline of Sears.

As of this writing stock prices at Amazon sit at $1003 each. A far cry from 1997’s $1.74. Meanwhile in the the US, Sears Roebuck’s sh...

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Audi Wins the Super Bowl

So that was a Hell of a Super Bowl. Yes Tom Brady is (fill in list of glowing superlatives here). Now, on to the commercials. Quite a few...

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How to make sure you don’t achieve premium prices for your luxury real estate condo tower

Seriously, we see this happen time and again. How do you avoid getting a premium $/sq.ft for your condo tower? The answer is DON’T just...

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Someone Had to Go. The Predictable Demise of Future Shop.

In about two weeks, my first book, Finders and Keepers will be published.

Finders and Keepers examines the profound impact of a po...

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