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RESPECT YOUR BRAND IF YOU WANT OTHERS TO

OK, this morning’s latest Chevrolet commercial was the proverbial straw. I can no longer leave it without a rant. So here goes. The mar...

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The Iceberg That (you heard it here first) Will Sink the Brand

We consumers live in an overbuilt world. In the digital realm that goes without saying. To use myself as an example, I have a rather huge...

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The Leisure Capitalism Manifesto

How do you spend your leisure time? Do you run errands? Read a book? Watch TV? In the past, my off work hours had been plagued by unrelen...

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THE LOST ACTION HERO

I live in a household populated by women. That includes my wife and three teenaged daughters and if we’re counting pets, two female cat...

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Just Different Enough

Being different is important if you want to be noticed. You don’t want to be too different though, because then you’re into weird ter...

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RESPECT YOUR BRAND IF YOU WANT OTHERS TO

OK, this morning’s latest Chevrolet commercial was the proverbial straw. I can no longer leave it without a rant. So here goes. The ma...

Read more...