Simple Goodness
Simple Goodness Client Project Services
Good at Beer
Good at Beer Client Project Services
The Dopamine Dealers
BLOG The Dopamine Dealers Getting retail customers addicted Dopamine is involved in reward-seeking and motivation. It's often called the "feel-good" hormone because it's released after pleasurable experiences, which can make you want to repeat those experiences. And... Dopamine is involved in addiction because it's released after pleasurable experiences, which can lead to habits. –…
Black Eye Friday
BLOG Black Eye Friday As of last week, the “fact” that Amazon inflates its prices ahead of Black Friday to make their deals look “deal like” is part of the public consciousness. And with growing momentum, everything else is a rip-off too. This according to the only bit of real estate that matters: the space between the ears of consumers. The space that is filling up with rage. Politics…
Ban the “and”
Blog Want better work? Ban the “and” Some things are great together. Gin and tonic. Peanut butter and chocolate. Puppies and puppies. But like cognac, ideas are better unadulterated. Know this, the best way to pour soy sauce on the strawberry ice cream of your campaign is to take the essence of what you are saying and add the word “and”. One word, so many bad decisions. Any good…
Blog
Discover How do you get the best work out of your agency? How do you advance your career faster, better and bigger-er? Find out right here because, the only thing better than learning what you want to know is learning what you need to know. Without bullshit. Most Benefits are Bullshit Learn More Love and the Career VIP Section Learn More The Immortal Creative…
Most Benefits are Bullshit
BLOG Most Benefits are Bullshit Plenty of creative briefs have a features and benefits section where we fall in love with product features that our consumer could not give a gold-plated cow crap about. We think they’re benefits. Air is a feature, being alive because of said air is a benefit. In the marketing world that you and I inhabit, a benefit is only meaningful when it’s new, or…
Love and the Career VIP Section
BLOG Love and the Career VIP Section Imagine a career VIP pass. One that gets work of a higher calibre. You have some trophies in your office. You go to the really good industry parties and travel to award shows in exotic locations. You are the person who made your brand famous. You are the one that made that thing that people talk about happen. Companies compete to hire you. You have…
The Immortal Creative Platform (ICP)
BLOG The Immortal Creative Platform One of the most cringy phrases in advertising is often posed as a question. “Does it have legs? Ugh. It’s just…so...cliche. What I hate most about that phrase is… it’s an incredibly good question. A lot of energy gets spent on ideas. More needs to be spent on creative platforms. A great platform is client nirvana. A place where a central idea…
BC Gov VCH
Vancouver Coastal Health The Little Things While other healthcare messaging in the market was negative and, in some cases, creating fear, our strategy was to cut through with a recruitment message that was positive and hopeful. That’s how we landed on the strategy of: Be a force for good on the incredible team at Vancouver Coastal Health.