Client Creative Guide

Discover How do you get the best work out of your agency? How do you advance your career faster, better and bigger-er? Find out right here because, the only thing better than learning what you want to know is learning what you need to know. Without bullshit. Most Benefits are Bullshit Learn More Love and the Career VIP Section Learn More The Immortal Creative…

The Immortal Creative Platform (ICP)

Blog The Immortal Creative Platform One of the most cringy phrases in advertising is often posed as a question. “Does it have legs? Ugh. It’s just…so...cliche. What I hate most about that phrase is… it’s an incredibly good question.   A lot of energy gets spent on ideas. More needs to be spent on creative platforms. A great platform is client nirvana. A place where a central idea…

Most Benefits are Bullshit

Blog Most Benefits are Bullshit Plenty of creative briefs have a features and benefits section where we fall in love with product features that our consumer could not give a gold-plated cow crap about. We think they’re benefits. Air is a feature, being alive because of said air is a benefit. In the marketing world that you and I inhabit, a benefit is only meaningful when it’s new, or…

Love and the Career VIP Section

Blog Love and the Career VIP Section Imagine a career VIP pass. One that gets work of a higher calibre. You have some trophies in your office. You go to the really good industry parties and travel to award shows in exotic locations. You are the person who made your brand famous. You are the one that made that thing that people talk about happen. Companies compete to hire you.  You…