This is our most recent project, and one that is in the market currently. At Spring we put our expertise with user data and inbound marketing strategies to work every day. When it came to Rosewood Tucker’s Point Private Residences Bermuda, that expertise was utilized on creating an extremely well-targeted campaign that said the right things to the right buyers and carefully avoided waste on secondary targets. It also meant the construction of the right value proposition, one that didn’t describe the property as well, property but as an extremely exclusive membership with a staggering level of perks that comes with a much sought-after waterfront vacation home.
Awareness > Consideration > Decision > Sold. Advertising strategy was built on carefully constructed buyer personas. Then, by identifying the point at which those persona prospects were in the “marketing funnel” we were able to create efficiencies throughout the marketing program. This also removed the need for a large sales force dealing with unqualified prospects and most importantly, create the environment for accelerated sales.