Spring’s work for Rock 101 promoting Willy in the Morning helped the show to become Vancouver’s #1 morning show. Now it was time to extend that goodwill across other day parts and shake off long held perceptions of Rock 101 as a hard Classic Rock, male-focused, over-age frat-boy-humour radio station.
Indeed the station had thoroughly cleaned up its act, but its lapsed and potential listeners hadn’t caught up yet. That was the job of “Album Singers”. The take-away: Rock 101 is a fun, enjoyable station with the playlist and personalities that you want to hear. Clean and fun. Minus the potty humour.