RE/MAX – Get That Feeling

Research, data, customer journeys, market segmentation, landing pages and digital journeys; all work to direct and inform individual customers to a place where REMAX is ready to help. While creating and producing content through all of the steps in these processes, Spring worked to find an impactful through-line that would bring continuity to the various elements of RE/MAX’s marketing efforts. It all landed on the emotional high points that occur through the buyer or seller’s journey. We captured that on TV, online and in digital banners with the fall 2017 launch of RE/MAX’s “Get That Feeling” platform.