Rock 101

Classic rock as a moving target

Funny thing about classic rock radio, it moves through time. When Vancouver's classic station Rock 101 realized that the 90's had become classic rock and 60's had become oldies, they came to us to help move current listeners a decade forward and move non-listeners down the dial. Another thing about classic rock is that it changes definition. One day it's what your Dad plays air-guitar to, the next it's what your girlfriend (or still your Dad) sings along to in the car. We've been there with Rock 101, changing definitions and bringing in new audiences. In Vancouver and with Corus Radio's classic rock formats across the country.