Capturing an ideal market with the perfect proposition
Canada. Land of deep freeze winters, maple syrup and guys who say “eh”. Except BC’s Greater Victoria region where winter temperatures seldom fall below freezing and the locals say, “I beg your pardon?”. At the time of Aquattro’s conception, Alberta was awash in oil money and those who were earning it were determined to own property in a place that unlike their home province, had an ocean at its doorstep, was at the end of a one-hour direct flight and had green lawns in January.
Not only do dreams come true, at Aquattro, you can live a range of them
Aquattro was positioned and marketed as an easily accessible playground on the water for Alberta’s new rich. Advertising creative celebrated the success of the target market while suggesting Aquattro as a highly enjoyable way to spend those new-found funds.