Right at Home
Furniture shopping in Canada is actually kind of dysfunctional. There’s the slightly lo-fi ubiquity of IKEA and the new-car smell/used car vibe of always-on-sale warehouse operations. And not much in between. We helped lead Urban Barn to positioning itself as Canada’s accessible design furniture store that’s filled with originality, quality and surprising affordability. We developed a friendly visual and verbal language and manifested it in almost every imaginable form. Urban Barn grew from 12 to over 70 locations nationwide plus an online store during our time together. All the while helping Canadians feel, Right at Home.