Pink Shirt Day 2017 – I’m Sorry PSA

What would you say to your bully if you saw him/her today? What would you say to your younger self? What would you say to yourself if you were that bully, or the person who just stood by?

“I’m Sorry” explores the pain and regret felt by everyone touched by bullying from both sides of the equation. Created in support of Canada’s Pink Shirt Day hosted by CKNW Orphans’ Fund, a national day of anti-bullying, conversation and action, the work is aimed at parents and their children to help build empathy and commitment around this national issue.