The theme of the 2017 Pinks Shirt Day Campaign? Treat people with kindness. So how to portray that on the T-Shirt that is a key fundraising element? Make the point without getting so heavy that the T-Shirt would stay in the closet, or worse, on the store racks. The solution was to put a traditional antagonist and protagonist together in friendly scenario as in, Mouse + Cat bearing a gift of cheese and the message: Make Nice.