Proud BC residents regularly tag #BeautifulBC on their Instagram photos. Using this insight and gang of Photoshop wielding art students and workaholic Springers, we offered BC Instagramers a glimpse into a possible future for their beloved oceanside province. The devastatingly realistic images hit home at the Lotus Awards, winning a Best Use of Social Media Award. The campaign also grabbed two Applied Arts Awards and was nominated for two Webby Awards.