JCI Young Celebrities

This project was created to generate awareness about John Casablanca’s Institute, generate inquiries, increase web traffic and ultimately drive enrollment in the school’s main programs. This project is an evolution of the school’s long-standing brand position: “Born to do this.”  The insight being that the fashion, style and makeup industries attract people who have been passionate about them from a very young age. In essence, inside every potential student is a young Karl, Gaga or Warhol.