JCI Outdoor Posters

Expanding on the “Born to do this” brand platform, a fun and vibrant new visual approach was used to call out the different disciplines offered at JCI. Hand-sculpted Fimo figurines tell the stories of young artists discovering their true calling in the face of saggy boobs, tangled hair, misguided makeup and the dreaded unibrow. 

four-posters

mock-3

jci-big-in-situ