John Casablancas International Institute (JCI Institute) has set the standard for artistry and innovation since 1978. Working with the literal translation of “casablancas,” meaning “white house” the JCI Institute logo depicts the architecture of a house to convey a sense of belonging and security. The disciplines are differentiated from one another with unique graphic treatments. The shapes of the logos are bold and modern. A visual representation of the innovation and creativity that defines JCI Institute. Furthermore, all of the logos display an open door, which symbolizes the opening of all the possible career opportunities a JCI graduate can expect.