Call it mono-marketing
One kind of customer, one kind of message, one concept, one ad. Also known as the good old days. Ok, the dumb old days. Now that brands are enriched with data and can and do intersect with a range of consumers at different points in their journey, they need work that can do the same.
They need an agency that’s agile enough to do that
That’s how we’re built
We don’t hire traditional art directors and copywriters we employ talented polymaths.
Our team is tight, our office is open, our ideas are freely shared among us
Briefs are well structured and researched and our creatives are prolific. We don’t use a lot of freelance talent, too slow, we invest in our own. In-house, right now we’re animating a digital campaign with over a dozen iterations. We just directed and shot TV; part of an in-house produced series that includes broadcast, outdoor and a whole lot of social for one of our Toronto clients. We even composed and performed the music. That client loves to work with us because we make raising their game possible and affordable on their small budget. Clients have literally been promoted on the results of this structure.
Recently, we turned around a multi-media campaign for our financial services client in a week because it had to be done. All in-house.
Two weeks later we did it again when a new value proposition showed potential.
Our grocery client swears by Spring
because we’re the only agency that can move at the speed of retail affordably while consistently producing outstanding work.
Years ago some smartass designer came up with this maxim for clients:
“Good, fast, cheap, pick two.”
Sorry but the world has changed and you’d better be able to offer all three. And that’s what we’re built for.