Facebook’s Marketing Potential

In yesterday’s Social Media Examiner article I stumbled upon some insightful stats that outlined Facebook’s potential for marketers and business owners. I thought I’d share.

#1: One-Third of Online Time Spent on Facebook Among U.S. Users

– Users 18 to 34 years old spend the most time on the site per week

– Users 55 and older spend an average of 4.6 hours per week on Facebook

– According to the research, Asians were the heaviest users on Facebook

One of the most interesting stats from the study they sourced showed that Facebook users making at least $100,000 annually spent the most time on Facebook and on the web as a whole.

#2: Facebook Ads Most Effective On User Profile Pages

– Ads perform better when users view them on their own user profile page (70%) than when they are reading through the news feed (30%)

– In addition, 53% of users pay attention to page updates on their wall

#3: Online Merchants Love Facebook ‘Likes’

– 35% of ecommerce online marketers have implemented Facebook’s ‘Like’ plugin, while 33% plan to do so in the near future

– 18% have implemented the login feature and 15% said they plan to do so in the future (this allows consumers to skip the registration step and login directly from the merchant’s site). This allows for simple and quick conversions – a huge advantage for the merchant.

The most interesting stat is that 67% of merchants said that they plan to use Facebook to actually drive traffic to their sites, and 44% said they plan to use Facebook applications in place of microsites for launches and specific promotions. Let’s hear from you. What do you think of Facebook from a marketing perspective? Does it change the way you look at your online marketing?

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