Category Archives: Rants

Kids Today: Gen Z and the next seismic shift in media.

A few years ago we marketing types woke up to the rise of the Millennial. Yes and now we profess to understand that demographic segment using the same sorts of generalities that helped us to oversimplify the demographics that came … Continue reading

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Child of the 90s

The 90s were a time of economic prosperity and unbridled excess. So naturally, there were some really great commercials. Here is a selection of my personal favourites: MENTOS Before Mentos was dropped into Coke Bottles to make mild explosives, it … Continue reading

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Our Backyard

I”ve just returned from a long weekend in Whistler where a few friends and I went Catskiing. Powder Mountain (http://powdermountaincatskiing.com) is about 20 minutes South of Whistler and is one hell of a good time. The “Cat” seats 12 people … Continue reading

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Lost In Translation. A Lesson In Australian.

It was back in 2007 that I landed in Vancouver and headed straight to Whistler as most Aussies do. As you can imagine it took a while for my accent to properly convert to what it is today; a mish … Continue reading

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Be a Hero

Everyday while on Facebook…. well every other day while on Facebook, I try to watch a GoPro clip. If you haven”t heard of a GoPro by now, where the hell have you been? I’d say it was about 2 years … Continue reading

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Spring Turns It Up To 11

Normally advertising agencies don’t get involved in live event production, but here at Spring we’re open to trying new things. So when Tourism Burnaby hired us to promote the Burnaby Blues and Roots Festival we thought it would be really … Continue reading

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The Big Green Egg

Why is it that if something takes a long time, we usually end up appreciating it more? Let's take food for instance. About a month ago I was in Toronto for my mother in law's surprise 60th b-day ( where … Continue reading

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It’s Game Day…

It’s game day. Game 4 of the Stanley Cup finals. And the Vancouver Canucks are leading the series 2-1. Man, this is exciting! I’ve been fortunate enough to attend three games during the post season. I’ve sat in Rogers Arena … Continue reading

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The Anniversary Party

It’s a moment most Vancouverites and Canadians will never forget. The “golden goal” as it’s been branded, which claimed Canada’s final and arguably most proud gold medal of the 2010 Winter Olympic Games. It was a moment that sent this … Continue reading

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A Very Corporate Christmas

Christmas wasn’t invented in a boardroom. But what if it was?

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