Category Archives: Advice

Someone Had to Go. The Predictable Demise of Future Shop.

In about two weeks, my first book, Finders and Keepers will be published. Finders and Keepers examines the profound impact of a powerful customer type. One that doesn’t buy on price but instead buys on the quality and real authenticity … Continue reading

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Be Afraid of What Isn’t Scary

A little while ago a couple from Whistler came to see us about doing some package design and branding for a line of premium priced, high quality organic baby food. They had a name for it. It was OK. But … Continue reading

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The 7 Hats of the Advertising Intern

If you are an account services intern at a place like Spring it can be hard to answer one very simple and common question. Advertising agencies rely on clear communication, but you might find yourself stumbling and stuttering when asked: … Continue reading

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Ads That Save Lives

My mom loves to tell me the story about the time I almost died. I was 3 years old and eating apples when I started choking (I don’t remember any of this, of course). She said I just went silent … Continue reading

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There’s no such thing as a stupid question, right?

I’ve recently been asked a trick question that made me stumped at my own answer. “It’s 12am midnight; you just finished your first day at work. Your boss text you and wrote: “I want a cup of coffee on my … Continue reading

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COPY THAT WILL MAKE YOUR MOUTH WATER

When you throw up your mouth often gets kind of watery in a bad way. That’s what I mean in this headline. There’s a guy trying to get a job at Spring right now. He started by sending me a … Continue reading

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It’s Amazing How Good The View is When Your Head is up Your Ass

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Time Marches On

While some people struggle with alcohol and drugs, the most damaging vices in my life are procrastination and poor impulse control. Continue reading

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How to make sure you don’t get a job in advertising.

I can remember just how difficult it was to get that elusive first job in advertising. It’s really tough. So we always like to help people who write in to Spring when we can, even if we don’t have a … Continue reading

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Does travelling really change you?

I often hear people say how much a trip has changed them. How somehow they return from a foreign place as a different person. I think we learn and absorb as much as we can when traveling, but change? That’s … Continue reading

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