Category Archives: Advertising

Kids Today: Gen Z and the next seismic shift in media.

A few years ago we marketing types woke up to the rise of the Millennial. Yes and now we profess to understand that demographic segment using the same sorts of generalities that helped us to oversimplify the demographics that came … Continue reading

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Someone Had to Go. The Predictable Demise of Future Shop.

In about two weeks, my first book, Finders and Keepers will be published. Finders and Keepers examines the profound impact of a powerful customer type. One that doesn’t buy on price but instead buys on the quality and real authenticity … Continue reading

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THE BEST DRUG IS A WHOLE LOTTA HUG

The phrase, “Am I nuts?” was the first thing that came out of my mouth at 6:00 am yesterday morning. This advertising business contains a lot of idealism. Sure that client will approve the ad with a happy Hitler holding … Continue reading

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Snapchat as an Ad Medium

Snapchat is a rapidly growing photo messaging application. Using the app, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as “Snaps”. Users … Continue reading

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Be Afraid of What Isn’t Scary

A little while ago a couple from Whistler came to see us about doing some package design and branding for a line of premium priced, high quality organic baby food. They had a name for it. It was OK. But … Continue reading

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Child of the 90s

The 90s were a time of economic prosperity and unbridled excess. So naturally, there were some really great commercials. Here is a selection of my personal favourites: MENTOS Before Mentos was dropped into Coke Bottles to make mild explosives, it … Continue reading

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Ads That Save Lives

My mom loves to tell me the story about the time I almost died. I was 3 years old and eating apples when I started choking (I don’t remember any of this, of course). She said I just went silent … Continue reading

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COPY THAT WILL MAKE YOUR MOUTH WATER

When you throw up your mouth often gets kind of watery in a bad way. That’s what I mean in this headline. There’s a guy trying to get a job at Spring right now. He started by sending me a … Continue reading

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Mobile Technology Rocks!

Did you say you’re HUNGRY or BORED? . . . . . Two routes: 1. Hungry? Location-based groupons let you brows through all the relevant restaurant and bar options. Yes! No longer do we need to hit that “1000 bought” … Continue reading

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Groupon Now – A Fresh Approach To Group Buying

Groupon, Living Social, Facebook Deals, Team Buy, Social Buy, Dealster. The list goes on and on. Feeling overwhelmed yet by all the group buying sites that have been flooding to the market? Well brace yourself for one more, but this … Continue reading

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