Some would consider me to have what they call “entertainment ADD”, as I am famous for getting up in the middle of movies, walking out during operas and finding all sorts of ways to check my email during ballet recitals (I really pissed off my sister). But KOOZA had me on the edge of my seat the whole 3 hours. The music, the comedy, the action and the atmosphere under the Big Top drew me in completely. I can’t stop talking about it.
Everything about the experience – from the way the clowns play with the audience before the show even starts (as any Cirque veteran knows), to the design of the stage, the live music, the death defying acrobatics – was remarkable. The total experience was remarkable. Literally, it was worth remarking on over and over again. I can’t stop.
But this raises a good point. In this connected age, what about your company is remarkable? Of course, we can’t all be Cirque du Soleil, but is there one thing that your company does so well that people can’t stop talking about it? If there is, focus on it and exploit it on its merits. If there isn’t, maybe it’s time to stop juggling everything, and focus on what gets people talking.