Ads That Save Lives

My mom loves to tell me the story about the time I almost died. I was 3 years old and eating apples when I started choking (I don’t remember any of this, of course). She said I just went silent and my lips started to turn blue. Thankfully, my mom works in the healthcare industry and is required to know first aid, including the heimlich maneuver. Since I am here writing this blog, I guess I don’t have to tell you that my mom was successful. Now if you’re wondering why my mom would tell me the story about how I almost choked to death, well it’s because she understood the value of having first aid training.

So, I was glad to come across this St. John’s Ambulance online slots ad highlighting the importance of first aid skills from BBH London. The campaign is called “Save the boy” and features a rather shocking ad that shows a boy falling out of a tree and his helpless untrained father. But in my opinion the shining star of this campaign has to be the interactive website that allows you to perform virtual first aid on the boy.

Here in BC, St. John’s Ambulance offers first aid and CPR courses over 2 days that cost around $150. It’s definitely a bit of a financial and time commitment but when you consider that you’re learning some life saving skills that you’ll have for the rest of your life, the benefits far outweigh the costs.

Watch the ad here:

Register for a class here:


This entry was posted in Advertising, Advice, Community, Cool Stuff, The Agency. Bookmark the permalink.