One of the great things about advertising is that there is never just one way to do things, which of course opens the door for a vast range of creative approaches. Take these two corporate videos.
This video for Corning, takes some really exciting future products, and presents them in quite a dull manner.
Nevertheless, the products are interesting enough to overcome the dreary corporateness of the video style and still be quite fascinating, well worthy of the 13 million views on YouTube.
The Nelson and District Credit Union, on the other hand, had an inherently dull topic in this video– teaching their members how to deal with the implementation of new tech – yawn – nology. However, by not taking themselves too seriously, they’ve produced a video that keeps you going through all the dull information, because they’ve made it entertaining.
Kudos to a credit union for daring to see themselves through the eyes of their customers! And a lesson to other financial institutions too. Worth a lot more than its 883 You Tube viewings, several of which were me!
See what you think and let us know.